Robinhood Teams Up With Crypto.com, OG.com to Tap Football Markets

Retail brokerage firm Robinhood is expanding its prediction markets business through a new partnership with Crypto.com and OG.com. The move aims to tap into the growing demand for football markets as the season begins.

The partnership, which values Crypto.com at $20 billion, gives Robinhood equity stakes in both companies. This strategic investment allows Robinhood to connect its customers with multiple regulated trading venues, effectively building a broader marketplace.

Routing contracts across various platforms, including Kalshi, ForecastEX, Rothera, and the new partners, will enable users to trade game outcomes, player performances, and customized combinations. The redesigned football prediction markets hub now allows customers to filter contracts by teams, conferences, and weekly schedules.

In addition, Robinhood plans to add player statistics and standings later this fall. As midterm elections approach in 2026, the company will launch an expanded hub featuring interactive maps and voting updates as election results come in.