Strategy Publishes Comprehensive Guide to Investing in Bitcoin

Strategy has released its Bitcoin Investor Guide, which provides an in-depth look at investing in Bitcoin. The guide, written by the Strategy team and updated on September 7, 2026, covers key topics such as Bitcoin's monetary properties, investment logic, market structure, portfolio role, custody options, and risks.

The guide emphasizes that Bitcoin is no longer just a speculative asset but has become a foundational digital store of value. Its long-term appeal lies in its scarcity, open access, global liquidity, and independent verification. This could potentially absorb some of the monetary premium attached to assets like gold, real estate, stocks, bonds, and art.

The guide highlights key statistics: as of September 4, 2026, Bitcoin's price is around $79,809, with a 200-week moving average of approximately $64,715 (a premium of around 23.3%). The one-year return is roughly -28.3%, while the ten-year annualized return stands at about 62.8%. Daily trading volume averages around $283 billion, and open interest is approximately $960 billion.

Strategy emphasizes Bitcoin's 'digital capital' positioning: with a maximum supply cap of 21 million coins, there are no issuers, maturities, or contractual cash flows. Its value primarily depends on scarcity and market-granted monetary premium. It can be directly held, globally transferred, and independently verified.

The guide also cautions that Bitcoin is highly volatile, with no repayment guarantees, and prices can drop significantly. Different custody options, such as self-custody or third-party custodians, ETFs, corporate securities, and derivatives, come with varying legal, operational, and counterparty risks. Additionally, transactions are irreversible, and lost keys can result in permanent losses.