Strive CEO Sees Firm as Top Contender in Next Bitcoin Bull Run

Strive CEO Matt Cole is positioning his company as the top contender to outperform its rivals in the next Bitcoin bull market. In a discussion with podcaster Robin Seyr, Cole highlighted seven principles of competition posted on X, emphasizing that Strive’s high amplification ratio, currently at 51.4%, gives it a significant edge over competitors like Strategy, which stands at roughly 25%. Amplification measures a company’s preferred stock and debt against the value of its Bitcoin holdings.

Cole predicts Bitcoin could surge to between $400,000 and $500,000 by late 2029, driven by a potential US debt crisis that weakens the dollar. Despite this bullish outlook, he downplayed any rivalry with Strategy, noting that both firms can coexist and expand the market for Bitcoin-backed digital credit. He dismissed concerns about market share, arguing that the focus should be on growing the overall pool of digital credit over the next few years.

Strive recently acquired 2,000 BTC for $169 million on October 5, bringing its total holdings to 29,462 BTC. In comparison, Strategy holds 848,000 BTC. At the time of writing, Strive’s ASST was trading near $30, up 137% in three months but down 42% over a year. Meanwhile, Strategy’s STRC offers a 12% daily dividend, slightly lower than Strive’s 13%.

Cole acknowledged mutual innovation between Strive and Strategy, noting that both companies have adopted elements from each other, such as Strategy’s move to daily dividends and its cash reserve. He expressed optimism about the collaborative potential of the two firms in growing the Bitcoin ecosystem.