Travala’s Crypto Loyalty Program Surpasses 170,000 Members

Travala's cryptocurrency loyalty program, AVA Smart Program, has reached a significant milestone. The program now boasts more than 170,000 members, up 110% year on year as of August.

The growth in membership is accompanied by an increase in locked AVA tokens, with approximately 12.1 million currently held across the program and AVA+ Rewards. This represents around 16% of the token's circulating supply.

In a bid to further incentivize loyalty among its members, Travala has introduced new lock levels for the AVA Smart Program. Existing members will have their current requirements grandfathered in, while new members will need to lock twice as much AVA for each tier, starting from November 1st, 2026.

The move is aimed at achieving a long-term goal of having 30% of circulating supply locked within the program.