Travala's Crypto Loyalty Program Surpasses 170,000 Members

Travala's crypto loyalty program has surpassed 170,000 members, up 110% year on year as of August. The AVA Smart Program, which provides travel perks and other benefits to Travala customers, now accounts for around 16% of the circulating supply of AVA tokens. According to the announcement, new standard lock levels have been introduced for the program.

The goal is to have 30% of the circulating supply locked in the long term, with the current figure standing at around 27%. The update follows the launch of the AVA Permanent Strategic Reserve last week, under which Travala matches the AVA Foundation's monthly open-market buybacks. This has doubled the volume of buybacks.

Juan Otero, Travala CEO, said: 'More than 170,000 travellers are now part of the AVA Smart Program, and those who lock AVA get more from every trip they book with us.'