X Taps Cashtag Trading, Links Users Directly to Brokerages

X, the social media platform owned by Elon Musk, has launched its Cashtag Partner Program in the US. This program allows users to tap supported stock and crypto tickers and jump directly to a partner brokerage to complete a trade.

The feature is now available on X's mobile app and includes major brokerages such as Coinbase, Kraken, Gemini, Interactive Brokers, and Moomoo. Users can view live price information and related posts before being directed to the partner brokerage to complete a transaction.

X itself does not execute trades but connects users with participating financial firms, which require their own account setup and KYC checks. The launch is part of X's broader push into finance and payments on the platform, including its invite-only banking service 'X Money' launched earlier this year.