A successful tourism campaign in Christchurch has been recognized with a national award after significantly boosting visitor numbers and economic impact. The ChristchurchNZ-led Winter Different campaign attracted over 7,500 additional Australian visitors to the South Island and generated up to $25 million for the regional economy.
The campaign won the Tourism Collaboration Award at the 2026 New Zealand Tourism Awards, highlighting its effectiveness in promoting the region. The initiative was praised for its innovative approach to attracting tourists during the winter season.
The award underscores the importance of collaborative efforts in the tourism industry, particularly in driving economic growth and enhancing visitor experiences. The campaign's success has set a benchmark for future tourism promotions in New Zealand.