Rolex Daytonas Fetch Record 41 Million at Charity Auction

Four unique Rolex Daytonas were auctioned for charity on Monday evening in London, fetching 41.1 million Swiss francs. The watches were originally intended to be sold as a set to a selected Rolex customer for around 4 million Swiss francs.

The 'Summer Daytona' in Everose gold with a turquoise dial and 'Heart of Ruby' counters fetched the highest price at 10.3 million pounds, while the 'Autumn Daytona' in yellow gold with a mookaite dial came close at 10.2 million pounds.

The entire proceeds from the auction will go to the Roger Federer Foundation and Re:wild, the conservation organisation co-founded by actor Leonardo DiCaprio.