Samsung Expands Creator-Led Channels Internationally

Samsung's subscription-free streaming service, Samsung TV Plus, has expanded its international reach by adding new creator-led channels in several countries. The platform now offers channels featuring popular creators such as Fearne Cotton, JOE Media, and Golf Life in the UK. Across Australia, New Zealand, Singapore, Thailand, and the Philippines, 'Luke Nguyen's World' is available, a cooking show hosted by Australian-Vietnamese chef Luke Nguyen.

The expansion also includes dubbed programming of Mark Rober TV in Brazil and Mexico. Mark Rober TV features science and engineering content created by the former NASA engineer, whose channel has over 79 million social media followers combined. The new channels join existing ones on the platform, including Dhar Mann, Michelle Khare, The Try Guys, and Smosh.

'The Creator Economy is no longer a trend, it's a global phenomenon that's reshaping how audiences discover and engage with content,' said Salek Brodsky, SVP and Global Head of Samsung TV Plus. 'Samsung TV Plus has been at the forefront of that evolution, giving the world's leading digital storytellers a global platform to grow their brands.'

Samsung TV Plus reports more than 100 million monthly active users worldwide.