Samsung Launches Creator-Led Channel with Luke Nguyen's Global Food and Travel Experiences

Samsung TV Plus has launched its first Australian creator-led channel, 'Luke Nguyen's World', featuring over 95 episodes of food, culture, and travel experiences from Australian-Vietnamese chef Luke Nguyen. The channel is part of Samsung's global expansion of creator-led content, with new channels also launching in the UK, New Zealand, Singapore, Thailand, and the Philippines.

Nguyen's programs have previously aired in over 150 countries, and his new channel on Samsung TV Plus will be available to millions of viewers. The launch is seen as a major step forward for the creator economy, which Salek Brodsky, SVP and global head of Samsung TV Plus, calls 'a global phenomenon that's reshaping how audiences discover and engage with content.'

The expansion of creator-led channels on Samsung TV Plus includes new partnerships and increased distribution. In addition to Nguyen's channel, the service has launched new channels in the UK featuring Fearne Cotton, JOE Media, and Golf Life.