$166M Salesforce Investment Makes HiBob's $3.2B Valuation Official

HiBob CEO Ronni Zehavi dismissed the idea of an initial public offering (IPO) as 'unrealistic' after Salesforce led a $166 million investment in the Israeli workforce-management software company.

The funding round, which is the largest in HiBob's history, values the company at $3.2 billion and comes at a time when the traditional software industry is confronting a difficult question: If AI agents can perform tasks that once required employees to interact with software, what happens to the software companies that charged businesses for each human user?

Zehavi believes that established enterprise software companies will not become obsolete due to AI. Instead, they will need to adapt and develop new infrastructure to manage the combination of human and machine labor.

HiBob itself now generates more than $400 million in sales, according to Zehavi, and he said the company wants to reach $1 billion in sales within the next few years. The CEO also sees a significant shift in corporate accounting and workforce management due to AI, and the company is developing a system that will be able to price an employee, an agent, or shared work.