AAPL Stock Poised for Modest Dip on Apple's Big Event Day
Apple's highly anticipated 'Surprise and Shine' event is scheduled for September 9. The company will showcase its latest products, including the iPhone 18 Pro and Pro Max, built on Apple's new A20 Pro chip using a 2nm process. The event marks the first keynote hosted by John Ternus since he succeeded Tim Cook as CEO on September 1.
Historically, AAPL stock has averaged a 0.3% decline on launch day, with a median drop of 0.6%. However, the stock has been higher in about a third of Apple's 24 events over the past 20 years. Looking at the bigger picture, Apple has averaged a 0.5% gain the day after launch events and has finished higher in 17 of the 24 events.
The tokenized AAPL stock products, such as xStocks' AAPLX and Ondo's AAPLon, trade around the clock and may price in event-driven news before the underlying stock market even opens. These tokens are backed 1:1 by real Apple shares held with a third-party custodian, giving holders price exposure without shareholder rights.
Bank of America maintains a Buy rating with a $380 price target, while KeyBanc holds an Underweight rating with a $250 target. The consensus among analysts is a Buy rating with an average price target of $335, about 5.4% above current levels.