Always Discreet Teams Up with NFL for Bladder Leak Awareness Campaign

The Procter & Gamble brand Always Discreet has partnered with the National Football League (NFL) to launch an initiative called 'Protect the Moment'. The campaign aims to raise awareness about bladder leaks and encourage open conversations around this sensitive topic.

NFL player mothers have shared their personal experiences with bladder leaks as part of the campaign, which seeks to help women overcome concerns associated with these issues. Always Discreet is highlighting its RapidDry technology, which quickly converts liquid into gel to lock in moisture and neutralize odors.

The initiative also aims to normalize conversations about bladder leaks among women over 45, positioning personal care as a way to support confidence and participation in everyday activities.