Amazon Bundles Five Streaming Services for $30 per Month
Amazon has launched a new streaming bundle that combines five subscription video on-demand services at a discounted price. The bundle, which costs $30 per month, includes Starz, AMC Plus, Britbox, PBS Masterpiece, and Amazon-owned MGM Plus. These services are normally sold individually through Amazon's Prime Video Channels marketplace.
The bundle is a first-of-its-kind offering in the streaming industry, according to Amazon executives. It allows customers to save nearly 40% off the individual retail cost of each service. 'Today marks a milestone for our customers, the launch of the first-ever five-service streaming bundle on Prime Video,' said Ryan Pirozzi, Head of Prime Video Channels.
Amazon's new streaming bundle may be a better deal for participating services than other platforms. Data from Antenna shows that Prime Video is a significant driver of new subscription sign-ups to niche services, accounting for nearly 60% of all sign-ups in 2024.