Amazon Integrates Sponsored Service Ads with Purchase Confirmations

Amazon has introduced Sponsored Services, an ad format that places local service professionals in front of shoppers right after a purchase or search for something that may need installation or follow-on work. This format is available today for Yelp advertisers in eligible home and auto services categories in the U.S.

The ads appear on product detail pages, order confirmation pages, and package tracking pages within Amazon's shopping platform. When a shopper buys something that might require a service, such as a kitchen faucet, they may see an ad for a local plumber on the order confirmation page.

Each ad carries two actions: 'Call' connects the shopper to the professional by phone without leaving Amazon, and 'Quote' lets the shopper submit a short request from within the ad experience. The plumber will then follow up with an estimate.