Amazon Invests in Polish Women's Football with Three-Year Ekstraliga Partnership

Amazon has partnered with Poland's ORLEN Women's Ekstraliga and Women's Polish Cup in a three-year agreement. This partnership marks Amazon's continued investment in Polish football, extending its existing involvement as an Official Partner of Ekstraklasa for 2026-2028.

The country manager at Amazon.pl, Katarzyna Ciechanowska-Ciosk, explains that the decision to partner with the Ekstraliga was driven by a desire to support the growth of women's football in Poland. She emphasizes that success will be defined by consistently supporting local initiatives and communities, as well as contributing to audience development through visibility and promotion.

The partnership is significant because it extends Amazon's involvement beyond international tournaments like the U-20 Women's World Cup hosted by Poland. Instead, it focuses on building a regular audience for the Ekstraliga throughout the domestic season.