Stocks

Amazon Moves to Become Back Office for Rivals' Sellers Amid AI Integration Concerns

Guavy AI Editorial Team Published September 27, 2026

Instruments

AMZN PG

Amazon recently rolled out Seller Central tools to its sellers, allowing them to manage their businesses across multiple platforms, including eBay, Shopify, TikTok, and Walmart. This move is seen as an effort by Amazon to become the 'back office' for its rivals' sellers.

The company stated that sellers' data will not inform its retail business decisions. Enrolled Fulfillment by Amazon (FBA) sellers can also save 15% to 25% on fulfillment fees for six months, indicating that the near-term aim is to increase volume rather than fee income.

Amazon has already shipped orders from other channels and aims to keep sellers running their whole business inside its software. The company's CEO, Andy Jassy, mentioned Procter & Gamble, 3M, Lands' End, and American Eagle Outfitters as customers of Amazon Supply Chain Services.

Amazon Moves to Become Back Office for Rivals' Sellers Amid AI Integration Concerns

North Star Asset Management Bets Big on Amazon

Dexus Revives Bid for $2 Billion Student Accommodation Business

$1,000 Investment in Amazon Ten Years Ago Worth Over 511%