Amazon Stock Climbs as Holiday Kids Gift Book Returns

Amazon (AMZN) stock saw a slight uptick on Monday following the company's announcement of its annual Holiday Kids Gift Book. This year marks the ninth edition of the gift book, which features a variety of toys, gadgets, and other items that children can peruse to create their holiday wish lists. Families can access a digital version on Amazon's website or await the physical copies sent through the mail.

The Holiday Kids Gift Book modernizes the traditional practice of children flipping through shopping catalogs, directing parents to Amazon's website for their holiday purchases. The early release of the book, nearly two months before the start of the holiday shopping season, allows families ample time to research gift ideas and take advantage of discounts during events like Black Friday and Cyber Monday.

Analysts anticipate a strong holiday quarter for Amazon in 2026, with an estimated revenue of $244.03 billion, representing a 14.35% year-over-year increase. The company's data center and cloud services are also expected to contribute significantly to its Q4 2026 earnings, driven by the ongoing AI boom.

Wall Street analysts have given Amazon a Strong Buy consensus rating, with an average stock price target of $331.82, suggesting a potential 31.57% upside for the shares.