Amazon Stock Sextuples in a Decade Turning 10K into 59K

Amazon's stock has seen an impressive surge over the past decade, nearly sextupling in value. As of October 2, 2026, Amazon's shares are up 493%, turning a $10,000 investment a decade ago into a stake worth over $59,300 today.

The company's revenue growth has been a major driver of its stock performance. In the second quarter of 2026, Amazon reported $201 billion in net sales, a staggering 560% increase compared to the same period in 2016. This growth is fueled by Amazon's dominance in online shopping, digital advertising, and cloud computing through Amazon Web Services (AWS).

Investors are particularly excited about AWS, the world's leading cloud computing infrastructure provider. Digital advertising has also become a significant revenue stream, generating $19.8 billion in Q2 2026, up 26% year over year.

While Amazon's past performance is impressive, investors should not expect another 493% gain in the coming decade. The Motley Fool Stock Advisor team recently identified 10 stocks they believe are better buys, with Amazon not making the cut. However, Amazon remains a strong player in various sectors, making it a worthwhile investment for many.