Amazon Stock Surges Nearly Sixfold in a Decade

Amazon's stock has delivered impressive gains over the past decade, rising nearly sixfold. An investment of $10,000 in Amazon shares ten years ago would now be worth over $59,300, as of October 2, 2026. The company's growth has been fueled by its dominance in online shopping, digital advertising, and its cloud computing arm, Amazon Web Services.

The e-commerce giant reported $201 billion in net sales in the second quarter of 2026, a figure that is 560% higher than in the same quarter a decade earlier. Revenue growth has been a key driver of the company's stock performance. Amazon holds more than 40% of the U.S. e-commerce market and has seen its digital advertising revenue increase by 26% year over year, reaching $19.8 billion in Q2 2026.

While Amazon's past performance has been remarkable, investors should not expect a repeat of the 493% gain in the coming decade. However, the stock remains a valuable holding due to the company's continued innovation and expansion into new markets.

The Motley Fool's Stock Advisor team has identified ten stocks they believe are better buys than Amazon. These stocks have historically produced significant returns, such as Netflix, which turned a $1,000 investment into $361,650, and Nvidia, which turned the same investment into $1,437,517.