Amazon's Prime Big Deal Days: What to Buy and Avoid This October

Amazon's October Prime Big Deal Days event is set to kick off on October 6 and run through October 7, offering hundreds of deals for customers looking to save money on holiday shopping. According to Carmen Nestares, vice president of North America Prime and marketing tech at Amazon, the focus should be on being selective rather than avoiding certain items.

Nestares recommends stocking up on essential items during the event, such as Korean skincare products from brands like Songboon Editor and Dr. Jart+, which she personally uses and swears by. She also suggests buying holiday toys and matching family pajamas early to avoid last-minute rush.

For bigger-ticket purchases, Prime Day can be a useful opportunity to compare prices and features of products like the Coway Airmega Air Purifier and Samsung's The Frame TV. Nestares notes that she has been eyeing a new Oura Ring for daily wear and is considering upgrading during the event.

However, not every deal is worth taking advantage of. Seasonal decorations, party supplies, and other items can be tempting but may end up being more expensive in the long run if purchased too early. Impulse buys and makeup with small discounts should also be approached with caution, as deeper discounts may be available during major sales.