AMD Joins Nvidia in Hiking Graphics Card Prices Amid Component Demand Frenzy

AMD is reportedly set to raise its graphics card and memory prices alongside Nvidia, according to industry analyst Harukaze5719.

The price increase of at least 10% across all products will take effect from August, with the company citing a desire to maintain competitiveness in the market.

This move follows Nvidia's announcement that it would raise its graphics card and memory prices by 20-30%, as well as Samsung's plans to increase the cost of its memory units by similar amounts.

The high demand for components from AI datacenters is driving up prices, with Harukaze5719 noting a 'weak recovery phase in the consumer graphics card market' and 'high price sensitivity at the end-user level'.