Amex Ties Card Benefits to Harry Styles Fandom Across Cities and Tours

American Express is taking its music portfolio to new heights by partnering with Harry Styles on his 'Together, Together' tour and album. The partnership includes exclusive merch, presale tickets for the tour, and a global sweepstakes, with album pop-ups spanning 16 cities.

The company has been building its music portfolio around artists attractive to Gen Z and younger millennials, including Olivia Rodrigo and Billie Eilish, for several years. Amex's mission is to give fans ways to get closer to an artist they love, making access feel real and tangible.

'We unlock access for members that only Amex can provide at the moments we know our members are most passionate about,' said Bess Spaeth, executive vice president of global brand management and experiences at American Express.