Apple CEO Sells $8.46 Million in Shares Under Trading Plan

Apple Inc. CEO John Ternus recently sold 25,412 shares of the company’s stock under a prearranged trading plan. The sales, totaling approximately $8.46 million, took place on October 2, 2026, following the settlement of 99,878 restricted stock units (RSUs) the day before. Apple withheld 49,054 shares to cover taxes on the vested RSUs, which were converted into common shares held through Ternus' trust.

The shares were sold in four transactions at weighted-average prices ranging from $331.38 to $334.05 per share. The sales were conducted under a Rule 10b5-1 trading plan, which Ternus adopted on May 21, 2026. This plan allows executives to set up predetermined trading schedules to avoid insider trading concerns.

Prior to these transactions, Ternus held 99,878 RSUs, which vested on October 1, 2026. The RSUs were part of an award granted in October 2023, with the number of shares vesting determined by Apple's total shareholder return (TSR) relative to the S&P 500. The beginning value for calculating TSR was $175.08, and the ending value was $333.82.

Following the sales, Ternus' holdings were reduced to 59,567 shares of common stock held directly through his trust. The transactions were reported in a regulatory filing, detailing the specific terms and conditions of the sales.