Apple Enters Smart Home Market with AI-Powered Hub

Apple is entering the smart home market with a new AI-powered hub that will be launched on October 13. The device, which features a roughly 6-inch square display, can recognize approaching users and provide personalized responses.

The hub will also serve as a home dashboard, handling temperature controls, locks, music playback, and video calls. This move positions Apple as a serious contender in the connected home space.

Apple's entry into this market comes under the leadership of newly minted CEO John Ternus, who is overseeing an aggressive push into artificial intelligence and deeper integration of Apple's long-delayed Siri assistant.

The company's approach to entering the smart home market is cautious, unlike some other tech giants. Unlike Google, which risked reputational damage with Google Glass, or OpenAI, which launched a software product many considered unfinished, Apple is timing its moves with characteristic patience and precision.