Apple Hikes Streaming Prices, but Consumers Unfazed

Apple Inc., (AAPL) raised its streaming prices again on August 28, increasing the monthly rate for American consumers to $14.99 per month.

This is the latest in a series of price hikes from Apple, which followed the company's decision to raise prices on Mac mini and other products in June by between 15% and 25%. Despite these increases, consumer behavior has remained largely unchanged, with many continuing to subscribe to streaming services such as Netflix (NFLX), Alphabet's (GOOG) YouTube, Disney (DIS), and Paramount Skydance's (PSKY) Paramount+.

In other news, Marvell Technology (MRVL) saw its stock drop over 10% to close at $216.62 after the company reported opportunities in several markets, including inference accelerators, storage controllers, NICs, and memory interface controllers. In contrast, Elastic (ESTC) experienced a significant surge of 19.31% to close at $99.91 following its earnings report, which showed adjusted earnings of $0.70 and revenue growth of 15.2% year-over-year.