Apple Launch Boosts Electronics Mart India Shares
Shares of Electronics Mart India surged nearly 8% on September 18 as Apple's latest products went on sale in India, drawing huge crowds to stores across major cities.
The stock movement coincided with the start of sales for Apple's 2026 product lineup in India. Market interest in Electronics Mart India increased due to the retailer selling Apple devices through its networks, including Bajaj Electronics and Electronics Mart.
Sales of the iPhone 18 Pro series began at 8 am on September 18, with long queues reported outside Apple stores and other retail locations in Delhi, Noida, Mumbai, and Bengaluru. The iPhone 18 Pro starts at ₹1,64,900 for the 256GB model, while the iPhone 18 Pro Max starts at ₹1,79,900.
The large crowds and early demand created positive sentiment around consumer electronics retailers with exposure to Apple products.