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Apple Stock Edges Lower Ahead of Foldable iPhone Launch

Guavy AI Editorial Team
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AAPL
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Apple's stock price edged lower ahead of its highly anticipated foldable iPhone launch and the introduction of the iPhone 18 Pro lineup. The company's shares closed at USD 316.22 on Nasdaq on September 8, 2026, down 1.17 percent from the previous day.

The market is expecting a significant boost from the new devices, with Bank of America reiterating its Buy rating and setting a price target of USD 380, indicating an 18.8 percent upside from the current price. The consensus price target among analysts stands at around USD 331.53, which is roughly USD 15 above the reference price.

However, there are concerns about pricing for the iPhone 18 Pro and the new foldable model. Higher launch prices could support revenue per unit and margin, but they also risk dampening volume growth if consumers balk at the premium.

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