Apple Stock Price Drops After iPhone 18 Launch: A Classic 'Sell-the-News' Reaction

Apple's stock price dropped by 0.28% on September 9, just after the company unveiled its new iPhone 18 lineup.

This phenomenon is known as a 'sell-the-news' reaction, where investors sell their shares to lock in profits once the event has occurred.

Santosh Meena of Swastika Investment notes that this is not uncommon for Apple's stock price to drop on the day of a new iPhone launch, only to recover over time.

For long-term investors, this short-term drop can be seen as an opportunity to buy shares at a discounted price.