Apple Unfolds Its Ambitions with iPhone Duo

Apple has entered the foldable smartphone market with its new iPhone Duo, marking a significant milestone in the company's growth strategy. The device is expected to attract new customers and enhance Apple's brand influence despite facing fierce competition.

In India, Apple's revenue exceeded $10 billion in the last fiscal year, but the price hikes of up to 44% on older iPhones may alienate prospective customers. The cheapest iPhone 17e now costs $836, significantly above India's average smartphone selling price, which could push consumers towards competitors.

Despite current pricing challenges, the Indian smartphone market is projected to grow at a 10.5% annual rate through 2030, and Apple's foldable market share is expected to reach 25% by 2026, providing new opportunities for future growth.