Apple Unveils Foldable iPhone Duo, Pro Series Prices Hike Offset by Carrier Subsidies

Apple unveiled its foldable iPhone Duo at an event held on September 9. The phone's unfolded display measures 7.6 inches, with a 5.4-inch outer cover screen and a thickness of just 0.21 inches when unfolded.

The iPhone Duo is powered by the A20 Pro chip and features a 48-megapixel dual-merge rear camera system and a 12-megapixel Center Stage front camera. It starts at $1,999 with storage options ranging from 256GB to 2TB.

The starting prices for the iPhone 18 Pro and Pro Max have increased by $100 each, to $1,199 and $1,299 respectively. However, Apple has introduced carrier subsidies and an upgrade leasing program to lower entry barriers, effectively making some devices free or available at a reduced cost under eligible plans.

Goldman Sachs maintains its Buy rating on Apple with a price target of $360, representing a 14.2% upside from the current $315.34. The firm believes that premiumization will drive revenue growth and partially offset cost pressures.