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Apple Unveils Foldable iPhone Duo with Premium Price Tag

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Apple has launched its first foldable smartphone, the iPhone Duo, as part of a broader product lineup announced at its September 9, 2026 event. The firm also introduced the iPhone 18 Pro, Apple Watch Series 12 and Ultra 4, and AirPods 5.

The iPhone Duo is expected to be a low-volume, premium product with a starting price of $1,999, which aligns with analysts' expectations for strong pricing-led growth in fiscal 2027. New CEO John Ternus emphasized the importance of AI during the event, positioning Apple as a central hub for personal AI, focusing on device interaction and personalized services.

The iPhone 18 Pro is largely evolutionary, with updates to the chip, camera, and battery life. However, analysts expect a more significant redesign for next year's flagship model, marking the 20th anniversary of the original iPhone launch.

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