Apple’s Cook sells $63.8 million in stock amid mixed market developments

Timothy D. Cook, Executive Chair of Apple Inc., sold approximately $63.8 million in Apple stock on October 2, 2026. The shares were sold at prices ranging from $331.44 to $333.94, close to the stock’s current price of $332.89 and near its 52-week high of $345.34.

The sales followed the settlement of 374,541 restricted stock units (RSUs) on October 1, 2026, which converted into an equal number of common stock shares. Apple withheld 199,038 shares, valued at $65,746,232, to cover tax withholding requirements related to the RSU vesting. The RSU vesting was determined by Apple’s total shareholder return performance, with Apple ranking in the 76.20th percentile over a three-year period.

The October 2 sales were executed pursuant to a Rule 10b5-1 trading plan, which Mr. Cook adopted on May 28, 2026. Additionally, Mr. Cook disposed of 26,325 shares through a gift on the same day. Following these transactions, he beneficially owns 3,237,843 shares of Apple common stock, held through his trust.

In other recent news, Apple Inc. has faced a mix of developments impacting its stock and business operations. Morgan Stanley adjusted its price target for Apple to $355 from $360, maintaining an Overweight rating, while Needham reiterated a Hold rating, highlighting potential competitive risks from Meta Platforms and other AI-focused companies. Additionally, Apple is facing a consumer class action in the UK over its 2018 sales agreement with Amazon.