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Apple's Dominance Cracks as iPhone 18 Pro Presales Disappoint

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AAPL
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Apple's dominance in the smartphone market has been disrupted for the first time in years. The presale of iPhone 18 Pro fell below its official guide price, and the scalper premium was cut by half.

This is a significant departure from past trends, where new Apple models would consistently sell out quickly, with offline queuing and scalpers hoarding goods for premium prices.

The market sentiment in distribution channels has loosened, and the 'annual profit-guaranteed myth' of Apple's bar-shaped flagships has cracked for the first time.

However, this disruption is not without its contradictions. The iPhone Duo, a foldable iPhone that is far from perfect in hardware and immature in mass production, has received millions of reservations despite its inferior parameters and high price point of 10,000 yuan.

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