Apple's Foldable iPhone Duo Sparks Uncertainty Over Pricing and Target Audience

Apple (NASDAQ: AAPL) unveiled its long-awaited foldable iPhone Duo on September 11, 2026, but the premium device's pricing and target audience have raised eyebrows.

The $1,999 starting price has sparked concerns over Apple's unclear positioning of the product. Analysts noted that during the Cupertino launch event, Apple demonstrated the iPhone Duo running various apps without explicitly stating who the intended buyer is.

Carolina Milanesi, a Creative Strategies analyst, observed that 'Apple doesn’t usually define who the buyer is, but in this case specifically, they really shied away from it.'

Despite these concerns, Counterpoint Research estimates that Apple could sell around 6 million iPhone Duo units by year-end, driven primarily by existing iPhone users seeking an upgrade to a new form factor.