Apple's iPhone Release Schedule Shaken Up with High-End Models Leading the Way
Apple's iPhone release schedule has been shaken up this year, with the Pro and Pro Max models hitting the market months before the base iPhone model. According to Gene Munster, estimates for Apple iPhone 18 sales are 'too conservative', and he believes the duo of high-end models will account for around 8% of total units sold.
The change in release schedule has been met with some skepticism, but analysts like Munster see it as a positive move that could boost sales. Meanwhile, other tech giants like Amazon and Meta are locked in a battle over e-commerce dominance, with Amazon blocking Meta's AI shopping assistant Muse.