Apple's New CEO Faces Pressure to Repeat Cook's Success

Apple's stock has seen astonishing gains under Tim Cook's leadership, increasing by 2,275% or a total return of 2,736% when accounting for dividend payments. The company's market capitalization grew from less than $350 billion to over $4.6 trillion during his tenure.

Cook inherited a business that made iPhones and Mac computers, but under his leadership, Apple diversified into watches, AirPods, and financial services. His predecessor, Steve Jobs, had famously said that focusing on making great products would lead to profits, and Cook echoed this philosophy by prioritizing long-term goals over quarterly results.

John Ternus, the new CEO of Apple, doesn't need to emulate Cook's management style or aim for similar financial success. According to some, his predecessors' advice was clear: focus on doing the right thing, rather than trying to replicate past formulas.