In the latest episode of Google’s Frontier CMO series, host Joshua Spanier interviews Kellyn Smith Kenny, chief marketing and growth officer at AT&T, to explore how the telecom giant is adapting to the AI era. The discussion focuses on AT&T’s multiyear transformation into a customer-centric organization, blending creative storytelling with financial discipline.
Smith Kenny explains how she secured unanimous C-suite support to shift AT&T’s focus toward customer obsession, a pivotal move for a century-old company. She highlights the importance of building a sustainable competitive advantage in connectivity, emphasizing the role of marketing as the voice of the customer.
The episode offers insights into how marketing leaders can navigate the challenges of modernizing legacy companies while maintaining growth and innovation. It also touches on the future of marketing in the AI-driven landscape, where real-time adaptation is key.
Listeners can explore more episodes from the Frontier CMO series on YouTube, where Spanier continues his conversations with other marketing and technology leaders reshaping their industries.