Google’s VP of AI and marketing strategy, Joshua Spanier, recently sat down with Kellyn Smith Kenny, the chief marketing and growth officer at AT&T, to discuss the telecom giant’s transformation in the AI era. In the latest episode of Frontier CMO, Kenny shared insights on how AT&T is reinventing itself into a customer-obsessed company.
Kenny highlighted the importance of bridging creative storytelling with financial accountability to gain C-suite buy-in for a more customer-centric approach. She emphasized the need to establish a sustainable competitive advantage in connectivity, a critical aspect of AT&T’s long-term strategy.
The conversation provided a master class on the role of CMOs as the voice of the customer, showcasing how marketing leaders can drive growth and innovation in large, century-old companies. The episode is part of a series where Spanier explores how marketing is evolving in the AI era.
Listeners can find all episodes of Frontier CMO on Google’s YouTube playlist, offering a deeper dive into the strategies and challenges faced by modern marketers.