Atlanta FIFA Fan Festival Scores Big with Record Attendance
The FIFA Fan Festival in Atlanta during the 2026 World Cup was a massive success, attracting 536,263 visitors over its 19-day run. WINK and Solomon Group collaborated to create an immersive experience that celebrated local culture and community.
The festival featured live match broadcasts of all 56 World Cup matches, including headline concerts by Ludacris, Davido, Big Boi, Jermaine Dupri, Kat Graham, Killer Mike, and CeeLo Green. Over 100 artists, DJs, performers, and community organizations participated in the event.
The creative platform, 'Welcome Home,' highlighted Atlanta's Southern hospitality and local talent. The festival included interactive sponsor activations, food, beverage, retail, and community partner experiences. Coca-Cola, Hyundai, Michelob ULTRA, Bank of America, Casamigos, LEGO, The Home Depot, and the FIFA Store were among the commercial partners.
The event's peak attendance exceeded 45,000 guests in a single day. Close coordination across production, venue operations, public safety, transportation, medical services, hospitality, programming, and commercial delivery was crucial for the festival's success. The collaboration between WINK, Solomon Group, and various stakeholders left behind a blueprint for future major public events.