Baird Slashes McDonald's Price Target Amid Consumer Headwinds

Baird Financial has revised its price target for McDonald's Corp. to $250 from $285, while maintaining a Neutral rating on the stock.

The firm cited uncertainty over the deployment timing of McDonald's Next strategy and early-stage initiatives that leave visibility low amid challenging consumer headwinds.

Baird expects gradual improvement in U.S. performance, with the third quarter anticipated to be negative overall, but September is expected to show positive results.

The analyst noted that valuation is not overly demanding, but remains patient given the current operating environment.