Beckham's Business Booms Following Record-Breaking World Cup
Sir David Beckham's business empire has seen significant growth following his involvement in the 2026 Men's Football World Cup. His company, DRJB Holdings, reported a profit of nearly £50 million for 2025, marking a 46% increase compared to the previous year.
The company's sales climbed from £72.2 million to £84 million, with Beckham's visibility during the World Cup contributing significantly to this growth. His image was prominently displayed in various advertisements across the United States, featuring major brands such as Bank of America, McDonald's, Verizon, and PepsiCo Lay's.
In addition to advertising partnerships, Beckham expanded his brand portfolio last year with new collaborations, including menswear collections with Hugo Boss, Adidas Predator football boots, and a new eyewear range with Safilo. The health supplements segment also contributed to the increased revenues.