Big Tech Giants Form Lobbying Group to Counter Sports Streaming Cost Scrutiny

Netflix, Amazon, and YouTube have joined forces to form a new lobbying group in Washington D.C. called the Streaming Access and Choice Alliance (SACA). The group aims to promote high-quality entertainment experiences for consumers and counter scrutiny from lawmakers over rising sports streaming costs.

The SACA will be led by TechNet, a tech-industry trade group, and its founding members include Amazon, Netflix, and YouTube. According to the group's website, they will advocate for pro-competition policies that prioritize consumer needs and preferences.

Mike Ward, senior VP of federal policy and government relations at TechNet, stated that 'the industry and its customers deserve a dedicated voice in Washington D.C.' He emphasized that Americans want more content choices and flexibility in how and where they watch their favorite programming, including sports and other live events.

The creation of SACA comes as lawmakers have been increasingly critical of sports streaming due to rising costs. As reported by Variety, U.S. Sen. Tammy Baldwin (D-Wisc.) introduced a new bill earlier this year designed to stop professional sports leagues from blacking out games for fans and cut costs for viewers across the country.