BMO Capital Sticks by Outperform Rating on McDonald's Amid Challenging Outlook

McDonald's shares are trading at 52-week lows after a challenging first half of 2026, which saw significant U.S. comparable sales deceleration.

The fast-food chain is currently valued at $248.24 per share, down 17% year-to-date, and BMO Capital has reiterated its Outperform stock rating with a price target of $335.00 ahead of McDonald's Investor Day on Wednesday.

BMO Capital acknowledged that McDonald's shares face a challenging near-term setup due to the comparable sales outlook, but noted that risk/reward remains highly attractive for the brand.

The upcoming Investor Day event is expected to focus on details around a new remodel cycle, which could help rebuild optimism and restore comparable sales momentum over time.