Brands Should Optimize for Both Google and AI Search Platforms

The rise of AI search platforms such as ChatGPT has led some to believe that traditional search engines like Google are being replaced. However, new data suggests that 95% of ChatGPT users still use Google when searching, and that AI search is not replacing traditional search but rather adding an extra layer to it.

This means that brands should focus on optimizing for both platforms, rather than choosing one over the other. As Lidia Drzewiecka from Visuable notes, 'The customer journey is becoming much less linear. People move between Google, AI platforms, websites, reviews and social media as they research and make decisions.'

To optimize for both search engines and AI platforms, brands should focus on building a strong foundation of SEO fundamentals such as making their website easy to crawl, giving important pages a clear purpose, and strengthening authority beyond the website through off-page SEO.