Carrier Deals Expected to Drive iPhone 18 Pro Sales Momentum
Analysts expect aggressive US wireless carrier promotions to drive demand for Apple's (NASDAQ: AAPL) iPhone 18 Pro.
The iPhone 18 Pro launch coincides with a highly competitive market where carriers are competing fiercely for subscribers, making handset upgrade deals a key part of their customer retention strategies.
Promotional offers from major US carriers have historically driven a significant share of iPhone upgrade cycles, particularly in the weeks following a new product launch.