CCEP Boosts Supercan Line-Up with Sprite, Fanta, Dr Pepper
Coca-Cola Europacific Partners (CCEP) is expanding its Supercan line-up to include Sprite, Fanta Orange, and Dr Pepper in the larger single-serve can format.
The three new brands join Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, and the recently announced Coca-Cola Cherry, which will soon be available in 500ml cans.
The Supercan range has already generated £10.71m in value sales across the Coca-Cola trademark since its launch earlier this year.
According to Rob Yeomans, Vice-President, Commercial Development at CCEP GB, 'different formats work for different shoppers and different occasions.'
'Supercan gives retailers another option in the chiller, and with Sprite, Fanta, Dr Pepper, and Coca-Cola Cherry now joining the line-up, there's an opportunity to create a much stronger presence for the format across some of our biggest brands,' Yeomans added.