CCEP Expands Supercan Range with New Flavors

Coca-Cola Europacific Partners (CCEP) has expanded its Supercan lineup by introducing new flavors in larger single-serve formats. Sprite, Fanta Orange, and Dr Pepper are now available in 500ml cans, priced at £1.90 each.

The launch builds on the success of CCEP's earlier Supercan range, which has already generated £10.7m in value sales across the Coca-Cola trademark by mid-year. According to CCEP, this is a significant opportunity for retailers to drive incremental growth from their chiller ranges.

Coca-Cola Original Taste, Coca-Cola Zero Sugar, and Diet Coke were among the first brands to join the Supercan range earlier this year, alongside the recently announced Coca-Cola Cherry 500ml. Rob Yeomans, vice-president for commercial development at CCEP GB, said: 'When we launched Supercan earlier this year, we saw a real opportunity to add something new to immediate consumption and create incremental growth for our customers.'

Supercan is seen as a key format in the beverage market, with CCEP confident that there's still more potential to unlock. The company encourages retailers to prioritize chilled availability and use supporting materials to create standout displays.