CCEP Signs Multi-Year Deal as Naming Rights Sponsor of Goroka Cultural Show

Coca-Cola Europacific Partners (CCEP) has solidified its commitment to Papua New Guinea's cultural heritage by becoming the Naming Rights Sponsor of the Goroka Cultural Show. The multi-year partnership with the Goroka Show Committee marks a significant milestone for the company, which is also celebrating the show's 70th anniversary.

The Goroka Cultural Show is one of PNG's most iconic events, attracting visitors from across the country and internationally to celebrate the richness and diversity of Papua New Guinea's cultural heritage. This year's event will take place from September 18-20 in Eastern Highlands Province.

CCEP Country Director Tim Solly emphasized the importance of preserving cultural identity and promoting national unity through events like the Goroka Cultural Show. 'The Goroka Cultural Show is more than an event; it is a national celebration of culture, identity, and community,' he said.