Central Cee Scores Big with Coca-Cola's Premier League Soundtrack
Coca-Cola has teamed up with Central Cee to create an original song called 'The Team', which is set to be the soundtrack for this year's Premier League season. The track, released under Live Yours (Columbia Records) and Coca-Cola's real thing records, captures the emotions of being a Premier League fan - from the highs of euphoria to the lows of heartbreak.
Central Cee, who recently became the first UK rapper to surpass 10 billion streams on Spotify, has brought his unique blend of football-related bars and energetic beats to the song. He said: 'I got love for football but slyly, it don't love me back... The crowd energy when I perform live, I feel like that's the closest feeling to what it must be like walking out on the pitch.'
The Taste Every Second campaign, which includes a cinematic two-minute film starring Central Cee, is packed full of fan moments, activations, and exclusive content. Limited-edition packs will be available from August at select retailers, featuring exciting football prizes and custom collectibles.